Kathryn
Greenlea
Marketing Specialist
Ten Thousand Villages in Oak Park
Ten Thousand Villages is a non-profit retailer that sells fair trade products from its worldwide artisan partners.
My job as a marketing specialist is to maintain a marketing calendar, create and execute marketing plans for different events, and spread awareness of our mission via social media, email, and digital and printed advertisements.
Social Media Content
Within my first 4 months of working for Ten Thousand Villages (August 2021 - December 2021), I increased their reach on Instagram by 420% to reach over 8 thousand people.
After over a year with this organization, their social media reach now averages over 5 thousand people per month.
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I enjoy using my creative skills to build strong branding, so having control of the aesthetics of Ten Thousand Villages' social media and marketing efforts aligns perfectly with my career interests.
Instagram Reels
With my expertise in content creation, Ten Thousand Villages now receives an average of over 2.9 thousand views per Instagram Reel (as calculated in October 2022).
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Most reels I created for Ten Thousand Villages were intended to educate followers/customers on the non-profit organization itself and show off new and seasonal products.
Plays: 5,313
Interactions: 142
Reach: 5,189
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Date Posted: July 25, 2022
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Plays: 4,445
Interactions: 42
Reach: 4,425
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Date Posted: August 13, 2022
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Below is an example of a reel I created to inform followers about Ten Thousand Villages Oak Park's first annual rug sale. It also highlights the sale's location, given that it would not be held at the store.
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This reel proved successful, not only in conveying information to our existing followers but also in assisting customers who weren't yet following our social media because volunteers and staff at the store could utilize this video to guide them to the sale without the need to personally escort them.
Plays: 2,246
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Date Posted: September 14, 2022
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